(45
hours of instruction) In this course, we'll explore the trends and
developments currently impacting and driving business. The world of
business is in the midst of a technological revolution. Businesses now
must operate within a diverse, global economy consisting of countless
industries, organizations, and people. All these elements are
interconnected through new communication technologies, and they're all
continually challenged to learn new ways of conducting business, both
internal and external.
Exactly what are companies doing in
response to this dynamic and demanding work environment? What do those
of us who want to succeed in business today need to know to meet our
goals, start our own businesses, manage work groups, and be effective
team leaders and members? We'll explore the answers to these questions,
giving you the skills, insights, and knowledge you'll need to succeed,
and introducing you to the many business opportunities of today and
tomorrow.
To purchase this course, click the Enroll Now button below:
Recommended Courses:
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Mastery of Business Applications
This course includes all required textbooks and access to expert instructors who can be reached by phone or e-mail.
Course Schedule:
Week 1:
The Role of Business in Our Economy
Day 1: The Role of Business in Our Economy
Required Reading—Chapter 1
Required Discussion Area Posting—Introduction
Day 2: Entrepreneurship, Private Enterprise, and Technology
Day 3: Productivity, the Changing Workforce, and the New Manager
Self-Quiz
Week 2:
Ethical Behavior and Social Responsibility
Day 1: Ethical Dilemmas
Required Reading—Chapter 2
Day 2: Ethical Culture, Regulation, and Deregulation
Required Discussion Area Posting—Ethical Dilemma
Day 3: Corporate Responsibility
Self-Quiz
Week 3:
Global and Domestic Economics and Economic Challenges
Day 1: Microeconomics and Macroeconomics
Required Reading—Chapters 3 and 4
Day 2: Economic Indicators and Policies
Day 3: International Trade, Economic Exchange, and Cultural and Political Differences
Self-Quiz
Week 4:
Business Organization
Day 1: Introduction to Small Business
Required Reading—Chapter 5
Day 2: Business Plans and Options for Small Businesses
Day 3: Business Ownership
Self-Quiz
Week 5:
Entrepreneurship and E-Commerce
Day 1: What Is an Entrepreneur?
Required Reading—Chapters 6 and 7
Day 2: Becoming an Entrepreneur
Day 3: The Internet and E-Commerce
Self-Quiz
Week 6:
Management and Leadership
Day 1: What Is Management?
Required Reading—Chapter 8
Day 2: Strategic Planning
Day 3: Leadership Styles and Organizational Structures
Self-Quiz
Exam 1: Weeks 1-6
Week 7:
Human Resources Management and Motivation
Day 1: Responsibilities of Human Resource Development
Required Reading—Chapter 9, pages 296-314
Day 2: Need Fulfillment and Managerial Attitudes
Day 3: Trends in the Workplace
Self-Quiz
Week 8:
Labor Relations
Day 1: Introduction to U.S. Labor Unions
Required Reading—Chapter 9, pages 315-325
Day 2: Contracts and Grievance Procedures
Day 3: Union and Non-Union Relations
Required Discussion Area Posting—Unions
Self-Quiz
Week 9:
Empowerment, Teamwork, and Communication
Day 1: Empowerment and Teams
Required Reading—Chapter 10
Required Discussion Area Posting—Teams
Day 2: Team Formation and Conflict
Day 3: Communication
Self-Quiz
Week 10:
Creating and Producing World-Class Goods and Services
Day 1: Planning and Producing
Required Reading—Chapter 11
Day 2: Introduction to Marketing
Day 3: Consumer Behavior
Self-Quiz
Week 11:
Marketing and Developing Goods and Services
Day 1: Products and Product Life Cycles
Required Reading—Chapters 13 and 14
Day 2: Product Mix, Brand Loyalty, and Packaging
Required Discussion Area Posting—Brand Loyalty
Day 3: Pricing Objectives and Strategies
Self-Quiz
Week 12:
Product Distribution and Promotion
Day 1: Introduction to Distribution
Required Reading—Chapter 12
Day 2: The Promotional Mix
Day 3: Integrated Marketing Communications (IMC) and Ethics
Self-Quiz
Week 13:
Understanding Accounting and Financial Statements
Day 1: Introduction to Accounting
Required Reading—Chapter 16
Day 2: Financial Statements
Day 3: Introduction to Management Information Systems (MIS)
Required Reading—Chapter 15
Self-Quiz
Week 14:
An Introduction to Funding and Monetary Policy
Day 1: The CFO and Money
Required Reading—Chapter 17
Required Discussion Area Posting—Money
Day 2: Funding and Financial Institutions
Day 3: Monetary Policy
Self-Quiz
Week 15:
Financial Management and Institutions
Day 1: Securities Markets
Required Reading—Chapter 18
Day 2: Learning the Markets and Using Them Ethically
Self-Quiz
Exam 2: Weeks 7-15
Final Examination
To purchase this course, click the Enroll Now button below:
