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Courses > Start Your Own Business > Learn to Buy and Sell on eBay

Learn to Buy and Sell on eBayOnline auctions match buyers with sellers in a global marketplace for almost any item. If you've ever dreamed of working from home or just earning extra income by buying and selling goods online, our experienced instructors will guide you every step of the way. You'll learn how to create titles that get noticed, how to craft advertising copy that sells items quickly and for top dollar, and how to create and upload photos of the items you are selling. You'll also learn how to safely conduct financial transactions, how to accept credit card payments, and how to pack and ship any item hassle-free. If you're a buyer, you'll learn how to value almost any item up for auction, how to get the best possible price, how to protect yourself against fraud, and how to compete effectively against other bidders.


Recommended Courses:

Students who enrolled in Learn to Buy and Sell on eBay were also interested in the following courses:

Business Marketing Writing

Building Wealth

Administrative Assistant Fundamentals

Discover Digital Photography

Start Your Own eBay Drop Off Store

Marketing Your Business on the Internet

Start and Operate your own Home-Based Business

Creating Web Pages

Syllabus:

All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when the lesson is released, but you must complete each lesson within two weeks of its release.

A new section of each course starts on the second or third Wednesday of each month. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.

Week One
Wednesday - Lesson 01
Entering the world of eBay can be somewhat like visiting a foreign land. It has its own community, culture, and language (so to speak). In our first lesson, you'll learn all the ins and outs of the eBay marketplace. We'll go over eBay's history, the motivations for buying and selling, and how to browse the categories of eBay.

Friday - Lesson 02
Knowing how to search the eBay auction listings for items of interest is fundamental if you're interested in buying or selling goods in the eBay marketplace. In today's lesson, you'll learn the basics, as well as some advanced search methods, allowing you to not only find what's currently up for auction, but also to gather information on items that have recently sold. We'll also go over the eBay registration process so you can truly begin your eBay experience.

Week Two
Wednesday - Lesson 03
Today, we'll take a tour through the eBay auction pages to help you understand the site's terminology and layout. You'll learn what specifics to look for in item descriptions to help you become an astute buyer. We'll also go over the My eBay section of eBay—an invaluable tool you'll use to keep track of everything from your buying and selling activities to keeping lists of favorite searches, sellers, categories, and much, much more.

Friday - Lesson 04
In this lesson, we'll guide you step-by-step through the eBay bidding and buying process. Not only will you learn all the bidding basics, but you'll discover the art of bidding, including proxy bidding, bid sniping, and other tips for winning an auction at the best possible price. We'll also prepare you for what happens after the auction ends—communicating with the seller and making your payment.

Week Three
Wednesday - Lesson 05
Today you'll learn how to prepare for your first sale on eBay. We'll go through the first steps of the selling process, including locating items to sell, creating effective auction descriptions, and properly promoting your listings for maximum exposure.

Friday - Lesson 06
In this lesson, you'll learn why digital photographs are so important when selling an item on eBay. We'll go over what type of camera you need, lighting and background techniques, picture editing, and even how to protect the images you capture.

Week Four
Wednesday - Lesson 07
Today we'll go over the basics of pricing your auction items, and we'll discuss setting your shipping rates. You'll learn why pricing your item lower may actually get you more money in the end. We'll also discuss how value plays a part in the price you ask and what a reserve price is. Then we'll go over what supplies you'll need to ship your merchandise, and where to find valuable shipping tools and resources.

Friday - Lesson 08
In this lesson, we'll guide you step-by-step through the process of launching your auction. You'll learn selling fundamentals such as registering as a seller, understanding eBay's fee schedule, and filling out the selling form for your item. We'll also go over adding pictures to your listing description, accepting online payments, and using online escrow services.

Week Five
Wednesday - Lesson 09
In today's lesson, you'll learn the steps you may need to take once you've listed your item. We'll show you how to make revisions to an auction currently in progress, how to answer questions from bidders regarding an item you have up for sale, how to cancel bids from unwanted bidders, and how to end an auction early.

Friday - Lesson 10
Today, you'll truly be inducted into the eBay community! You'll discover all the different elements that make up the social world of eBay, such as the discussion forums, "About Me" pages, chat boards, and other eBay tools such as eBay radio and the eBay News Section. When you're finished with this lesson, eBay will be your online home away from home.

Week Six
Wednesday - Lesson 11
In this lesson, we'll take a tour through the world of eBay stores where you can take your eBay selling experience to the next level. You'll find out how to design and open an eBay store, and we'll go over other valuable seller's resources, such as listing tools and auction management software.

Friday - Lesson 12
We'll spend our final lesson together going over some advanced selling topics. You'll learn which items tend to sell the best, how to find out what the hottest sellers are, and how and where to find inventory to sell. We'll also discuss eBay's trading assistant program and other auction Web sites. We'll end the course with some priceless parting knowledge that will help you jump-start your eBay selling success.

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Kara Gordon and Shirley Muse.

Kara Gordon and Shirley Muse are avid entrepreneurs and longtime educators. Both own small businesses that have been earning revenues exclusively through eBay for the past four years. They believe that buying and selling online offers the easiest and most rewarding way to work at home, no matter whether your goal is simply to earn a little extra money or to make a full-time living. They have a keen sense for finding treasures to buy and sell. They have first-hand experienced with the monumental growth of the online auction industry, and enjoy teaching others the tricks they have developed to trade safely and efficiently for maximum profit.

Requirements:

Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). and a computer of any type.

Student Reviews:

  • "Although I did not participate in the discussion part of the class, I thoroughly enjoyed it! I learned a lot from this course and I only hope I can do the justice to my auctions as Kara and Shirley has done to this course. Thank you both."
  • "A terrific class! The instructors walk you through the various components to successful ebay buying and selling in a way that doesn't overwhelm you! Very, very helpful!"
  • "A very valuable course! I had no idea that there was so much involved in buying and selling on eBay. The course material was very clear and understandable."
  • "Communication style and practical examples were excellent. A real pleasure to have taken the course."
  • "Excellent resources made available at end of each lesson. Overall, I was very impressed with the course. I greatly appreciated the flexibility offered to the student. The convenience was priceless!"
  • "I enjoyed the course very much. The supplementary material is quite helpful."
  • "I enjoyed this class very much. The instructors were positive, supportive and answered questions in a timely and effective way. They really know eBay and generously shared their wisdom."
  • "I found eBay to be overwhelming and didn't have much to do with it until your class. As I went through the class I discovered the eBay learning center. I also enjoyed the Supplementary Materials, so much fun to browse and search the urls you had provided. Also what was great about this class; it opened many doors for me on eBay. I had many moments of great discovery. Yes, I did bid and got a 1940's cookie jar. I signed up on PayPal. I bought a camera too. Gave my niece some items to sell on her store."
  • "I found this to be an excellent course that fully met all my expectations. I most certainly would recommend it for anyone who wants to become more proficient with the eBay auction process, both as a buyer and as a seller. Now that I have completed the course, I feel much more able to proceed to my ultimate goal of establishing a home-based business aimed at selling on eBay and other online auction sites. Thanks to Kara and Shirley for an enlightening learning experience."
  • "I have already recommended your course to other people."
  • "I have been an eBay user for several years as both a Buyer and a Seller, and have over 500 positive feedbacks. I consider myself an experienced "eBayer", however I was self-taught which is why I signed up for your class. In each and every lesson during your class I learned something new! I highly recommend your class for not only the beginner but also the experienced eBay user."
  • "I have been pleasantly surprised at how much I enjoyed taking this course. The course subject(Ebay) has really stimulated my interest, and the instructors have done a very comprehensive job of writing and presenting this course, along with their generous interaction with students in the discussion area. Congratulations Kara and Shirley."
  • "I have put off selling and buying on eBay in the past, simply because I didn't know much about it. This course was full of easy to follow information, and I will recommend it to anyone who has not already become an eBay user. Thanks for the great experience."
  • "I know this is a day late, but I just discovered I could still get in the classroom, so I wanted to thank you both for a great course. I have taken several online courses and many of them have been very beneficial and informative. However, I don't think I've ever taken one with such good student/instructor interaction. Thanks for responding to questions so quickly and for providing so much information in such a clear, concise, package!"
  • "I loved not having to go "out" to class--I also feel in class some hold back more than others and do not get the full benefit that they get with the online courses--especially when questions are answered in a timely fashion as I felt was with this class--last I LOVE DOING IT ON MY TIME!!!"
  • "I thought this was an excellent course, and I learned a lot by going through it. Thanks!"
  • "It was a great course. I learned a lot. We were given a lot of information in a very period of time, but the course was designed so we, even someone like me who is new to ebay, could grasp the material quickly. Discussion area was very informative, from instructors and other students. Would highly recommend this class."
  • "I was brand new to ebay and nervous about using it. The course was simply the best to get me started and was extremely helpful in the ins and outs of the process. I enjoyed the examples the instructors gave of their own experience which made them doers and not just teachers!"
  • "I was first looking for this class as an on-campus course. But once I got started I knew this was the place to be. I have totally enjoyed the flexibility, the subject matter and being able to work in the ebay site as I went along. I took another online class at the same time and signed up for another that started last week. I'm hooked!!"
  • "I was more than satisfied with this course. It far exceeded any expectations that I had and I will definitely consider taking another course with these instructors."
  • "Kara and Shirley are extremely good instructors and very extremely helpful and full of enthusiasm! I really enjoyed this course. Thank you!"
  • "Kara and Shirley are wonderful instructors. Words can't describe the knowledge and motivation I received by taking this course. I am anxious to start selling on eBay as soon as possible. This is the first course I have taken via distance learning. I just loved it and am planning on taking more courses via distance learning. My thanks and appreciation to my instructors and school."
  • "Ladies, I really enjoyed the course and I learned a lot. My goal is now to be able to sell the "stuff" I've bought at local auctions. Thank you both very much and my favorite feature was your personal experiences."
  • "Thanks for having this course. I have learned about a new area to explore and enjoyed exploring! I also found a few good bargains. This course was easy to move through. The reading and homework was simple enough. I look forward to visiting another online classroom."
  • "Thank you for a great course."
  • "Thank you for an informative and enjoyable course that I am already using and will be using and utilizing more in my future. It was well worth the money spent and the only thing I was wondering is the name of your stores on ebay, it would be fun to check them out."
  • "Thank you for helping me get started. I have wanted to do this for quite a while, but had too many other irons in the fire to take the time to learn how on my own. This is exactly what I needed!"
  • "Thank you for paving the way to my selling on Ebay. I have been wanting to begin, but was so hesitant. Your course let me know of any mistakes to avoid. I am stil llearning, but I am a lot more confident about selling, etc. Thank you."
  • "Thank you for this course. I liked the way I had the flexibility to do the work on my time frame. AND I learned and got the courage to SELL and boy, am I selling (and my husband, too) In the last 2 weeks, we have sold (and made) over $700..and more to come. This course accomplished what I signed up for, and I learned so much more; and have so much more to learn from the lessons even after this class is officially over. I will continue to explore other areas of eBay. It is so complex, and WONDERFUL. Never ceased to amaze me everyday. I will recommend the course to others. Numerous friends of mine are already impressed with my accomplishments and want to "join' to experience. Thanks again."
  • "Thank you ladies for making this course available. I find that I am a person who can not just fool around with a computer program or website and learn it adequately. I need the step-by-step lessons. In the past, before I knew your course existed, I had basically stared at the eBay website without knowing where to start. Your course made it easy for me."
  • "Thank you so much. This course has been a tremendous help. I have improved my selling skills and learned quite a bit with your lessons. It has been fun, now I am not afraid to sell on ebay. You are wonderful. This class being online was a blessing, my Mom is not going to live long ... maybe less than 2 years, so I have to travel 5 hours one way to care for her, an on campus class would have never worked. God bless you two. Keep up the great work."
  • "The 6 weeks went by quickly and I look forward to using eBay now that I have the knowledge learned in this course."
  • "There were two instructors for this course and they were both wonderful. (This course was really informative, enjoyable and complete) Keep up the good work! And I will recommend it to others."
  • "This a great course, I have purchased numerous expensive books on this subject and this course is by far the best reference and directions on how to sell on ebay. Thanks to the great instructors and their knowledge and the course content and hints. Glad I took this one..."
  • "This course on ebay is better than any book I have read on ebay."
  • "This course really exceeded my expectations, it was enlightening, entertaining and informative. This course has removed all of my obstacles to becoming an active eBay participant. Many thanks."
  • "This course was excellent! By final-exam time, even the "newbiest" students were buying & selling with confidence -- competence -- and courtesy (in the best eBaysian tradition); meanwhile, experienced eBayers found plenty of food for thought and also enjoyed a thorough review of the basics that included teaching us older "e-dawgs" some new e-twists. As a graduate of eBay University On-Line + a very experienced eBayer with green-star feedback totalling nearly 10,000 total transactions, I probably learned the most just from being able to participate in an interactive learning environment. Kara & Shirley did a fabulous job of riding herd on our rowdy crew, whose own varied backgrounds, disparate ambitions and assorted levels of expertise all boiled down to nourishment for the brain, heart & soul. Thank you, Kara & Shirley + classmates; I am proud and happy to be graduating with the Class of eby3214."
  • "This course was much better than I was hoping for when I signed up. Thanks for all the help!"
  • "This course was very informative and covered the subject matter thoroughly. I learned a great deal and plan to use this in the future. It was presented in an organized way and was both educational and enjoyable. I could not make a single recommendation for improvement. Thank you very much."
  • "This is the first on-line course I have taken. It was Excellent!"
  • "This was a great class....so fun. I learned so much and would highly recomend it! Thanks! I felt you really cared about us."
  • "This was just what I needed. Your class was very thorough and an amazing value. I expect to make the price back after my first few auctions. I have already recommended this class to several of my friends. Thanks again."
  • "This was the first online class I have taken and both Kara and Shirley were great instructors. Questions were answered quickly. This course offered a wealth of information for the price. Thanks so much for all I learned and for all the fun the past six weeks!"
  • "Two great instructors. You have put me in business! I took this course to learn how to generate additional income on the internet. It appears that you have given me a fool proof formula for success. THANKS!"
  • "Very useful course. I plan to use most of the lessons from this course to help occasionally sell some unneeded items."
  • "Wow! This course has been great--I've earned my yellow star and I will soon graduate from my shining newbie icon. I had no idea though that there was so much to eBay--so many resources and ways to buy and sell. I am working up the courage to sell, now, and was glad to hear that there are tools to help with tracking and auto emailing. Before I got to this lesson, it seemed it would be overwhelming to keep up with each step when offering more than one item."
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