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Courses >
Start Your Own Business > Publish It Yourself: How to Start and Operate Your Own Publishing Business
 Convert
manuscripts into extra income by starting your own publishing company
and going head-to-head with major publishers. Learn the advantages of
self-publishing over traditional publishing, and you'll discover why
many famous authors made the decision to publish their own works.
Many
associations, schools, churches, and other non-profit organizations are
publishing books to develop new sources of revenue and to enhance their
repuations in the community. Corporations and professionals are
publishing proprietary works to maintain existing business, acquire new
clients, or add to their prestige. And many individuals are publishing
their own books or other undiscovered works to supplement their income.
In
this highly interactive course, you'll learn how to format your works
in a way that will save you hundreds of dollars. You'll find out
everything you need to know to profit from your own publishing company,
including how to plan and design a cover, select paper, choose a
printer, price your publications, establish distribution channels,
acquire barcodes, and register your works. You'll discover unique,
proven, and cost-effective ways to market your books and fulfill
orders. And you'll avoid common pitfalls that can slow the growth of
your new publishing enterprise.
Recommended Courses:
Students
who enrolled in Publish It Yourself: How to Start and Operate Your Own
Publishing Business were also interested in the following courses:
Beginner's Guide to Getting Published
Creating a Successful Business Plan
Introduction to Internet Writing Markets
Romance Writing Secrets
Start and Operate your own Home-Based Business
Writeriffic: Creativity Training for Writers
Writing for Children
Write Your Life Story
Syllabus:
All
courses run for six weeks, with a two-week grace period at the end. Two
lessons are released each week for the six-week duration of the course.
You do not have to be present when the lesson is released, but you must
complete each lesson within two weeks of its release.
A new
section of each course starts on the second or third Wednesday of each
month. If enrolling in a series of two or more courses, please be sure
to space the start date for each course at least two months apart.
| Week One |
| Wednesday - Lesson 01 |
Many famous authors have self-published their works: Mark Twain, Henry
David Thoreau, and e.e. cummings, to name just a few. In this lesson,
you'll learn about the different publishing options available-from
large publishing houses to self-publishing-and the advantages and
disadvantages of each, including financial considerations. You'll also
get familiar with the many publishing terms you'll need to know
throughout the course and in your publishing ventures.
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| Friday - Lesson 02 |
Whether
you've written a book or not, this lesson will reveal places where you
can find items to publish for profit. From reprints to novels, poetry
to local history, you'll learn to look in unusual places for publishing
ideas. Well talk about how to evaluate these ideas to see which are
right for you.
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| Week Two |
| Wednesday - Lesson 03 |
Knowing
which software to use can save you countless hours and dollars as you
explore the publishing business. In this lesson, you'll learn which
software most printers use, how to select the proper fonts, and how to
calculate the spine width of your book. We'll also talk about why cover
design is so important to your book sales and how to design the cover
for optimum profit.
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| Friday - Lesson 04 |
In
order to be a successful self-publisher, you'll have to set up a
publishing company. There are several business structures you can use,
and in this lesson, we'll look at the pros and cons of each. You'll
learn how to develop your business image and where to look for
professional assistance if you need it.
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| Week Three |
| Wednesday - Lesson 05 |
In
Lesson 5 you'll learn how to price your book. Do you need hardcover or
soft-cover? How should you select your paper? What about photographs
and illustrations? The answers to these questions will directly affect
your pricing and profitability, so in this lesson, we'll answer them
all.
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| Friday - Lesson 06 |
Should
you copyright your work? If so, how? In Lesson 6, we'll discuss many
ways to register your work. You'll learn about copyrights, the Library
of Congress, and ISBN registrations. You'll learn why it's crucial to
register your work in order to protect it and profit from it.
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| Week Four |
| Wednesday - Lesson 07 |
Someone
once said that you should never pay for advertising until you've
explored all the avenues of free publicity you can find. In Lesson 7
we'll explore the many venues for free or very cheap publicity
available to you in your publishing ventures.
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| Friday - Lesson 08 |
A
marketing plan is a must if you want to maximize your book sales.
Lesson 8 takes you through the development of a time-tested marketing
plan, complete with easy step-by-step instructions for building the one
that's right for you.
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| Week Five |
| Wednesday - Lesson 09 |
After
you've exhausted your ideas for free publicity, it pays to advertise!
You'll learn how to determine which advertising medium is right for
you. Whether it be display ads or direct mail, we'll discuss them all
in this lesson.
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| Friday - Lesson 10 |
Once
the orders begin to come in, how will you fulfill them? In Lesson 10
we'll take a look at the many options available for distributing your
book. You'll learn the difference between a distributor and a
wholesaler, how to keep accurate customer records, and how to ship your
book as economically as possible.
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| Week Six |
| Wednesday - Lesson 11 |
There's
more than one way to make money in the publishing industry. In Lesson
11, we'll look at several ways to develop alternate income streams
besides selling your book. You can make money from your customer lists,
classes, and seminars. You'll find out how in this lesson.
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| Friday - Lesson 12 |
What
is the future of the publishing industry? Is it in e-publishing, or
maybe Print-On-Demand? In our final lesson, we'll look at trends in the
publishing industry and how you can prepare yourself to capitalize on
them.
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This
course includes a knowledgeable and caring instructor who will guide
you through your lessons, facilitate discussions, and answer your
questions. The instructor for this course will be Steve Payseur.
 Steve
Payseur began his career in sales in 1979, and his sales have increased
an average of 22% a year for more than 20 years. As a Sales Manager, he
set up a training program for his sales force, and he has conducted
training programs for several Fortune 500 companies. Mr. Payseur is the
author of "Selling Effective Techniques for Getting and Keeping
Customers," a book based on his years of experience and extensive
research. A recognized authority in the field of sales, he has been
interviewed on several occasions for national sales magazines. Mr.
Payseur has written and published two top-selling books, has two more
books in the development stage, and has won several literary
competitions. His online courses and classroom seminars have been
characterized as open, honest, lively, fun, and informative.
Requirements:
Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins
(two free and simple downloads you obtain at
http://www.adobe.com/downloads by clicking Get Adobe Flash Player and
Get Adobe Reader).
Student Reviews:
"Great course, the best!!!"
"I am so excited about this course. I have walked away with
so much information. The last thing I think about at night is my
publishing business and it’s the first thing in the morning that comes
to my mind. I can't wait to make it all happen. Thanks to our
instructor and his knowledge"
"I found this class to be very practical. The lessons and
information I learned will help me tackle publishing a book I've been
preparing for print. I'm very happy with the content of this class, and
think it's well worth the time and effort. The instructor was able to
share his first-hand knowledge in a very thorough way, with practical
tips on exactly what is needed."
"I had a great time learning so much about publishing. The
topics on Marketing were particularly very extensive.I would definitely
go through the lessons over again as the need arises. Thanks!"
"I had already begun starting my own publishing company, but
this course truly helped in establishing the step-by-step process. And,
it helped explain a little more detail on some of the steps that I
wasn't really sure about. I've taken a lot of online courses and I
really enjoyed Mr. Payseur writing and teaching style. Thanks for such
a great course."
"I have taken other personal development courses in
different areas of study. I have to say this was the best organized.
The lessons were packed with so much information that a person would
need to succeed in the area of study. In addition, I work in the
business arena and feel that if I follow the instructions and
directions and advice as given by the instruction I shall succeed at
book publishing."
"I just finished taking the final and wanted to thank
everyone who posted in the discussion area, It helped out a lot. Can't
wait to take more classes. This was a great course taught by an
excellent instructor. Thanks, Steve !!!!"
"I just wanted to thank you for the course. I can see how
much there is to learn in the field of publishing and your lessons whet
my appitite to learn more. I'll be spending the next several weeks
pouring over the supplemental online materials and looking for some of
the books suggested. Thanks for a good start in this interesting field."
"I never met this [teacher] but [I] really like him. He
comes across as a rare and very high quality individual. Thoroughly
enjoyed his course."
"In short, thank you for an excellent course! Not only is
the course material as thorough as the space would allow, but your
answers and remarks in the discussion were thorough and greatly
helpful, as well. Thank you, also, for talking about the pain of your
own first efforts."
"I really enjoyed this class. I was skeptical as this was my
first on-line course and I wasn't sure if I would like learning on my
own. I found this easy as to being able to do it when I had time. I
will take another course this way."
"I really enjoyed this class. I was skeptical as this was my
first on-line course and I wasn't sure if I would like learning on my
own. I found this easy as to being able to do it when I had time. I
will take another course this way. Thank you."
"I really liked this course. Working full-time and having to
take care of two kids and my husband, I was still able to enjoy the
pace and the information in this course. I printed all my coursework
for future reference. Thanks for all the valuable links you included as
a source of reference."
"I think that taking this course is a must for anyone who
has ever wanted to be a published author because this course
demystifies the process of self-publishing. It also brings the reality
of becoming a self-publisher within each student's reach. This course
has mapped out the path to self-publishing in simple, easy to follow
steps. Thus, using the information I have obtained in this class, I
have already begun to set up my publishing company. Our instructor,
Steve Payseur was very encouraging! Every lesson was filled with such
positive comments that I have decided to take the plunge into
self-publishing! Thank-you for offering this course at your school."
"I thoroughly enjoyed Publish it Yourself...the course
greatly inspired me to pursue my new found passion in writing...I would
definitely recommend both the course and instructor to others seeking
to pursue the self-publishing option."
"I thoroughly enjoyed this class and it met my current needs
perfectly. It properly presented all of the pros and cons in
self-publishing. I find that this class encouraged me to pursue this
course of action rather than conventional publishing, which was a
rather intimidating process to me anyways. Steve was an excellent
instructor and communicator with his students. I would take other
courses offered by him. I appreciated all of his feedback and his
relaxed but professional style of presenting such a timely subject.
This has been one of my favorite ed2go classes. Thank you for the
opportunity to participate in this format of instruction."
"It was a fantastic course! I appreciate the opportunity to
take this course. Very interested in writing I had no idea of all that
was involved in being a self-publisher. The information given will
assist me much to be a self-publisher or have my work published by
another. Even before I was able to take this course myself I referred
others to it who referred others. Thank you very, very much!"
"It was a great class. It was more than I expected."
"I was very pleased with the organization and content of
this course. I recently read someone's evaluation of a workshop they
had attended; it summed up my feelings for this course perfectly. To
quote J. Landis, Freelancer: "I love having existing knowledge
validated combined with new info. This [class] did both splendidly." As
for the instructor, Steve's expert knowledge of the subject was
obvious, and his teaching style was very relaxed and encouraging."
"I would like to thank you Mr. Payseur for teaching us with
such enthusiasm. I find myself very motivated and my husband and myself
have already established a LLC. As soon as he is done revising, we will
put all your info to work. Thank you so much!"
"Keep this guy around! He has an excellent class...The
outstanding information and presentation in the Publish It Yourself
course changed my mind about [online] courses. Because of this
excellent course I will try another of your courses."
"Steve is an excellent instructor. I was very favorably impressed by his expertise."
"Steve, I've really enjoyed your class, and I feel I have
learned a lot. This was my first on-line class, and I was very
apprehensive. However, the material was excellent and extremely
organized and the quizzes stress free -just knowing I could take them
again. I only hope my next on-line class is as well structured as
yours."
"Steve Payseur's lessons have equipped me with valuable
tools to start a successful self-publishing business. His feedback to
our questions in the class discussion are timely, useful, and
insightful. I recommend this excellent class to all writers who want to
self-publish."
"Terrific course! I've learned a lot and am excited about getting started with my own self-publishing business."
"Thank you for a very enlightening class Steve! After years
of selling books retail, the walk on the other side of the equation
left me saying "ah HA!" more than a few times. This course was for me
the first steps toward fulfilling some goals that have been dormant for
years. Many thanks, and I will recommend your course highly. Well...
maybe not to anyone I see as a future competitor. I'll let them make
the mistakes and trudge up the learning curve that I will avoid thanks
to your course."
"Thank you for a well thought, well taught course and presentation. I learned a lot!"
"Thank you Steve for this wonderful course and your quick
and thorough feedback. I feel so much more equipped now to go forward.
This course has been very helpful. I'll admit that I resisted the
marketing chapters and cringed with the thought of developing a
Marketing Plan but you made it very easy to digest. Thank you."
"Thank you! This course has answered virtually all of my
questions about running a publishing company. It was definitely worth
the time and money!"
"The course was very informative, very detailed and it made
me feel really confident about self-publishing. I'm quite excited to
get started! Thanks so much!"
"The information, URLs and tips that the instructor provided saved me approximately $3,000 on just one printing job."
"The instructor was very clear and precise in his teaching.
I've gained a wealth of information from this course and found it to be
beneficial to my interests. He has given step by step instruction on
how to become self-published. I am grateful beyond words for this
course and I thank the instructor for sharing his knowledge concerning
this important subject. Thanks so much!"
"There are things I learned in this course I would have
never thought of as I begin my publishing venture. Mr. Payseur knows
his stuff and I thank him for passing along his knowledge in a clear
and concise way."
"This class could not have come at a better time for me. The
information was exactly what I needed and I could not be happier with
the class! Thank you so much."
"This class was awesome and met all of my expectations. In
2005 I co-published an Inspirational Booklet and managed to sell a
couple hundred copies. I made a lot of mistakes and it took longer than
it should have. Now armed with additional insight and information I
can't wait to start my next project. I HIGHLY RECOMMEND THIS COURSE!!!
A million thanks to the instructor."
"This course has been invaluable to me! The instructor has
great knowledge and expertise in this area. I would recommend this
course and instructor."
"This course is amazing. I feel this has been a great
learning experience and I feel much more comfortable with starting my
business. Thank you!"
"This course supplied more than I expected. My eyes have
been opened in areas where I desperately needed understanding. I have
two completed manuscripts for books and plan to publish them myself.
Thanks."
"This course was dynamic! I feel crisp and ready for an
adventure to soar, and I am moving like I know where I am going! I
enjoyed the course and applaud the instructor with a five star
presentation! Please do not let the instructor slip away, there are
many of us who have the ability to become great writers, but do not
know the path to take us there!"
"This course was great! There was so much information packed
in every lesson. I am going to reread the lessons to take notes &
I’m already beginning to set up my office for my business. Thanks so
much & I have already recommended this course to a friend."
"This course was packed with information. It gave me a well
structured way tackle a publishing project. I am sure I will use the
knowledge gained in this course. I would recommend this class to anyone
thinking about trying a hand at publishing or anyone who just wants a
better understanding of what goes into getting a book into a book
store. Excellent."
"This course was very helpful. It produced what was promised
- knowledge in the self-publishing area. Having already started
thinking about self-publishing, I found the information very useful. I
was pleased to find that I was on the right track on promoting the
book. I also learned enough to be able to intelligently discuss the
printing process with printers. The technical aspects of printing,
copyrights, ISBN's, bar codes, etc. were very helpful to me for future
reference."
"This is one of, if not the best, online courses I have
taken. The instructor seemed knowledgeable and the material was well
put together and informative. I learned a great deal from this class
and looked forward to each lesson."
"This was a great course. I have learned a lot and work
highly recommend it. Steve was very knowledgeable. I appreciated all
the additional websites listed and the quick response to questions.
Thank you very much."
"This was an excellent class--very informative. Steve is a
great teacher with lots of experience and expertise that he shares
generously and willingly with his class. This class surpassed my
expectations!"
"This was a very worth while course and I do recommend it to
anyone interested in self-publishing. Steve did a great job teaching,
and appeared to be interested in the class. He is great."
"This was a wonderful course. I did not know anything about
publishing books. Now I feel I can at least try. The delivery was
perfect; the interactions were very good, and the information will be
very useful to me in the near future. I can recommend this course to
anyone who is interested in writing a book but is afraid it will be
rejected by the big publishing houses. Good job Steve!"
To purchase this course, click the Enroll Now button below:
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