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Courses > Writing & Publishing > Effective Business Writing

Effective Business WritingDo you have a nagging suspicion that a small improvement in your writing skills might also improve your career prospects? Don't let small gaps in your business writing skills prevent you from reaching your full potential! It doesn't matter whether you're a clerical worker, an engineer, or an executive. If you communicate with others in writing, you need this course to help you identify and eliminate problem areas. By the end of this course, you'll know the secret to developing powerful written documents that immediately draw readers in and keep them motivated to continue until your very last, well-chosen word.


Recommended Courses:

Students who enrolled in Effective Business Writing were also interested in the following courses:

Medical Information Management and Office Practice

Introduction to Business

English Composition

Start Your Own Small Business

Business Marketing Writing

Building Teams That Work

Beginning Writer's Workshop

Grammar Refresher

Keys to Effective Communication

Writing for ESL

Syllabus:

All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when the lesson is released, but you must complete each lesson within two weeks of its release.

A new section of each course starts on the second or third Wednesday of each month. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.

Week One
Wednesday - Lesson 01
In this first lesson, you'll learn a brainstorming technique that will help make writing easier and more fun for you right away. You'll learn how to disentangle the efforts of your creative and critical sides, and you'll come to understand why both sides are important components of good writing. You'll also learn why writing is one of the best problem-solving tools around.

Friday - Lesson 02
Here's where you'll learn a helpful system for organizing your writing, whether it's an e-mail, a formal letter, or a companywide memo. You'll start by picking out a document you have to write anyway so you can begin to put your new writing knowledge to use right away. You may as well get some work done while you're learning, right? Next, you'll nail down why you're writing this particular document and who your reader is. A second brainstorming technique will help you have fun thinking through these two questions.

Week Two
Wednesday - Lesson 03
In this lesson, you'll learn to make your readers do what you want. Your readers will be happy, too, since they'll get what they want in this win/win system. You'll learn the seven basic benefits you can offer your reader and how to write the crucial first sentence of your document. You'll learn one more brainstorming technique that will help you capture good ideas, words, and phrases.

Friday - Lesson 04
Master seven strategies for putting your ideas in order and learn how poor sequencing can sabotage your efforts. You'll also discover the best way to end any document. It's an idea that may surprise you!

Week Three
Wednesday - Lesson 05
Revising, formatting, editing, and proofreading may all sound similar, but they're four distinct activities. In this lesson, you'll learn how revision is a process of exploration and discovery. You'll learn formatting strategies that will invite your reader in. You'll also learn to be a ruthless editor and professional proofreader.

Friday - Lesson 06
In this lesson, you'll learn how to write clearly and concisely. You'll explore three mistaken notions that lead business writers to use lots of convoluted phrasing and needlessly long words. You'll examine the pitfalls of using business clichés, jammed modifiers, trendy words, jargon, foreign words, redundancies, and hedging adjectives.

Week Four
Wednesday - Lesson 07
In the last lesson you learned what words to remove from your document. In this lesson, you'll learn what words you should include to make your business writing more compelling. You'll learn the four parts of the written communication process. You'll find out why the verbs and nouns you choose make a major difference. You'll also learn more ways to make the task of writing more enjoyable for you.

Friday - Lesson 08
Today, we'll look at strategies for good spelling and punctuation. Everyone needs this review! To keep it fun, you'll get to deal with the topics of spelling and punctuation by taking some easy quizzes. It's a chance to learn by doing. See how good your spelling and punctuation skills really are. You'll learn that punctuation is not a tyranny of rules, but an evolving protocol to help you communicate. Finally, you'll capture your weak areas on a Tips Card.

Week Five
Wednesday - Lesson 09
Why do you have to bother with grammar? You'll find out why in this lesson. Take the Grammar Blitz Quiz to discover your grammar strengths and weaknesses. It will help you fill in the gaps that remain after years of boring grammar classes. You'll learn why using the active instead of the passive voice can be a demonstration of your integrity. You'll also explore the traps pronouns set for those of us sensitive to gender issues.

Friday - Lesson 10
Getting the tone right in business writing can be tricky, especially in e-mail. In this lesson, you'll get to tackle your worst moods with one more brainstorming technique. You'll learn how to defuse any negative emotions that might get in the way of your problem solving. You'll also learn how your attitude toward your reader, your topic, and your own needs determines your tone. As you go through the lesson, you'll learn two easy ways to eliminate unintentional tone mistakes.

Week Six
Wednesday - Lesson 11
In this lesson, you'll learn why being able to say “no” with grace is a crucial business skill. A five-part format will give you a solid strategy for writing documents that say “no” while retaining the goodwill of your reader. You'll learn how to keep bad news letters, memos, and e-mails positive and helpful.

Friday - Lesson 12
All about e-mail: Here's an up-to-date review of all the ways e-mail is different from other kinds of business writing. You'll learn tips on how to write e-mail that gets the job done. You'll find out some of pitfalls of using e-mail, including its legal status in court. You'll also discover how to manage the tone of your e-mail so that it doesn't accidentally offend your reader.

This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Ann Linquist.

Ann Linquist is a popular continuing education instructor on college campuses, at corporations, and with non-profit organizations. She has helped thousands of adults learn to tackle their writing tasks with enthusiasm. Having written everything from novels to newsletters, articles to ad copy, and poetry to proposals, Linquist is able to address the writing needs of each individual. The breadth of her background ensures a powerful, involving learning experience that builds on the strengths of each participant.

Requirements:

Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader).

Student Reviews:

  • "After taking several types of business courses, I found the Effective Business Writing course the most beneficial to me! Ms. Linquist was always helpful when commenting on assigments and answering questions. I would recommend this course to anyone wanting to make writing easier and getting results!"
  • "Ann, I enjoyed the business writing course and found it to be well worth my time. You did a great job in pinpointing trouble areas and showing me how to overcome them. You were encouraging in your feedback, and never, ever made me feel stupid for not knowing something. I will recommend this course to others. Thank you again for teaching this course in a way that was effective and fun!"
  • "Ann Linquist's lesson plans are easy to understand and make me feel like I'm getting private lessons. She is a professional writer and gave me effective suggestions that I could immediately use at my present job. I would not hesitate to take courses with her in the future if they are offered."
  • "Ann, thank you for sharing the wealth of knowledge and skills you have in effective business writing with me. Your guidance was invaluable. Even though time constraints were clearly present, your leadership kept my commitment to both of us as a high priority. Ann, if you had not provided me with feedback to my assignments, I do not believe I would have been as compelled to continue. I have compiled a binder with all the lessons, tabbed and highlighted, along with references of the supplemental resources, and I am actively using it to continue to improve my writing skills. I am using brainstorming techniques regularly. You definitely should continue leading this class. I have had writing classes before but this one I have found to be a great asset. Your lessons and suggestions are now a working tool. Good job."
  • "Ann, This was my first class online and I admit that it was as beneficial as any class that I have taken before. Your approach to the subject, and your way of breaking the topic into the levels you did, opened a new door to looking at writing. I did not enjoy writing at all and I had always tried to present my information rather than write, but now I feel much more comfortable about writing. You were always available to answer, no matter how small the question was. Thank you for making writing a fun experience. I know I have a long way to go but I am now writing. Thanks again."
  • "Ann, you are right, I can write better than I thought! You have helped me realized I am not as bad as a writer as I originally thought. Thank You!"
  • "Ann, your genius and creative ability to teach effective business writing skills online, I believe, is what helped me land a new job. Here is why: The information and tools you provided for each lesson were presented so visually and were so interesting that I really sensed what I needed to do to write effectively; you really understood the why, who, what and how for me as your reader; with every assignment, I gained confidence and the desire to write better from using a new fun tool; your candid and positive feedback brought me back each time. All these reasons are what helped me write all my cover letters and thank you notes and emails for prospective jobs more effectively. I just got a great job offer today. My expectations for this course were surpassed. Thank you Ann,for your brilliance and contagious love for writing."
  • "Before I took this course, I paid $300 for a one-day course on the same subject from another school. My thought was that because it was held at a big-name school it must be a great course and worthy of the money, WRONG! I have learned more from your course, and your instructor has actually worked in the the field she teaches!"
  • "Effective Business Writing was a fantastic class that provided me with an opportunity to explore some new drafting and writing techniques. The lessons were concise and informative, which I appreciated since I have limited time to complete the course. I was particularly fond of the sections on making appropriate word choices and writing "no" letters. Both of these topics addressed questions I was hoping to have answered as I entered the class. Your feedback to my assignments was also greatly appreciated. It provided me with an alternative viewpoint that helped to shape how I progressed throughout the class. Feedback was timely and always specific. I really felt like you were invested in my success and that definitely helped me complete the course. Thank you for your help throughout the course and I look forward to taking more online courses now because this experience was so positive."
  • "For me, the email lesson and grammar refreshers were the best. I use email every day for my job and most of the people that I send email to are people who don't know me. Even with my co-workers I have made the mistake of saying things a certain way with no harm intended but because it was in email, it was taken differently. So, this was a great section for me."
  • "Hi Ann. I enjoyed the course and wanted to let you know about my favorite parts: (1) the websites you recommended - I bookmarked these on my computer for future reference. (2) quizzes at end of each lesson - really kept me on my toes! I took notes as I went through each lesson which reinforced the tips for me and helped me on the quizzes. Now I have a notebook to refer to as I write. (3) online discussion - I enjoyed hearing your comments and also always read what every one else posted. The discussion areas were fun and instructional. (4) tips and suggestions for my writing project. I now have a very good start on my application for the Synergy leadership workshop. I feel much more confident with my personal statement this time! Thanks. Looking forward to taking the final - I am not worried; I learned a lot. Thank you again."
  • "I am in shock of how much I learned from this course...I have a new outlook on writing. I should have taken this class sooner."
  • "I am still in disbelief that I can now write letters without the fear that I am sounding dumb. You have been a great inspiration to me. I have ALWAYS avoided writing and have been afraid to correspond in any way because I did not have any confidence in writing. I thank you so much for your great ideas. I really love the clustering and brainstorming and will always use it. Thanks again."
  • "I attended a meeting last Thursday at a church held specifically for unemployed persons. Well, two executives were there offering presentations on how to find gainful employment. I added my own comments about the lessons I've learned in your on-line class and told others where to find your "Effective Business Writing" course. It was incredible to hear the executives, one being the president of his own staffing agency, to point out the importance of communicating our accomplishments clearly in a cover letter! I thought you might enjoy knowing that your class is critical for unemployed persons. I have valued the lessons I've learned from you! You're great and I know that I will soon have a job."
  • "I enjoyed the course and gained some useful ideas from it. I was very impressed with the high standard of presentation both of the web site and the course material."
  • "I enjoyed the grammar section and found it to be helpful. I just get so stuck when writing something important, so it was great for me! I'm thinking of taking the "Grammar Refresher" course now."
  • "I feel like I definitely learned something very useful....Thanks!"
  • "I feel that the course will definitely impact on the business correspondence that I have to generate. It was well written and very helpful. I also felt that Ann had a great interaction with the students. She offered constructive criticism while also encouraging the student to continue forging ahead. She had us use a project that we needed to complete anyway and then gave support and assistance to make it the best possible. I would not hesitate to take any course that she offered."
  • "I felt the on-line lessons were in a very easy to read format. The format kept me motivated to continue studying the lessons and the continual motivational comments kept me going and kept me coming back."
  • "I found the course very good at refreshing my memory about the basics and hitting those areas where I needed work. Good JOB!!"
  • "I have really enjoyed this course and have learned quite a few things. The information provided in this course was great. Everything was concise and to the point."
  • "I have taken a few writing classes previously and this one is the best! I will highly recommend it to others."
  • "I have taken an online class [from another provider] before and quit after two weeks, so I wasn’t going into this class with happy thoughts in mind. To be honest; I thought taking this class was going to be a waste of my time... boy was I wrong! I have used about 90% of the material I have learned during the past 6 weeks. My proposal to purchase storage bins was approved and I actually got to deliver them today and see the excitement from my shipping department. I am walking away with useful knowledge from this class and I thank you for all of your honest and sincere comments in the discussion area."
  • "I loved this course! I learned so much and enjoyed every second. Thank you!"
  • "I really enjoyed the first 2 lessons and look forward to more of the same great advice. I am changing careers at the moment, moving from science to technical writing. I saw a job advertised that would be perfect and before applying I sat down and used both brainstorming techniques. I found I was able to write a very well-composed letter in about half the time it usually takes me, and I was happier with the end result. Having the ideas organized before writing is something I have always known was a good idea, but have never put it into practice. These new techniques for brainstorming made the process of getting ideas sorted fast and very enjoyable, plus I was able to work out some answers to potential interview questions in the dialogue as well. Thank you for these ideas, I cant wait for the rest of the lessons."
  • "I really enjoyed this course. I found the content addressed all my my needs. And the course brought up issues/problems which I had never stopped to consider. I would recommend this course to anyone else who has to struggle with the daily task of writing at work."
  • "I really like Ann's teaching style. I recommend this course to everyone. If English is your second language like me, don't hesitate to take this course. Now I have more confidence about my English. Thanks, Ann!"
  • "It has been a pleasure. You have taken me to a different level in my writing skills. There were some things I knew and whole lot of things that I didn't. When I was ready to give up, you helped me get back on track by reading a reply to one of my discussions. You told me I was doing good and to keep up the good work! I believed it and kept going. Once again, thank you and you have helped be develop skills that I need in my day to day business relationships. Thanks again, Ann and take care."
  • "I thought this class was wonderful. The references I have now will help me throughout my career. Thank you for everything."
  • "I took this class because my boss saw some “gaps” in my writing skills. I went on line and searched for effective business writing classes, because we have no internal mechanism for teaching writing in our company. I found your class and forwarded the information on to my boss. She said, “Great, give it a try”. Well, it was a wonderful knowledge transfer experience! Here are my top 10 reasons why I liked your course: 1. Registration was simple and fast. 2. Your school returned my calls in a timely manner and with a nice person on the other end of the line, with answers. 3. The format of the web page and class elements were user friendly. 4. It was an effective, adult learning experience with practical applications and an abundance of useful resources for future use. 5. It honed in on my recurring grammar and style mistakes and explained how to improve. 6. It fit into my busy schedule. 7. I enjoyed the discussion board postings and your personal review and feedback. 8. I respect the writing process more and understand its power in my work. 9. I enjoy writing much more now and I tell others what I learned. I am far from being an expert, but I feel I have some tools to pull out of my bag now to get a work letter completed more efficiently. 10. I have applied the lessons learned in my communications with clients, bosses and friends and I feel I am delivering, well thought out, nicely formatted, and effectively written communications. Goal accomplished! Thank you for your personal reviews, feedback and suggestions for improvement on my lessons. I enjoyed your feedback the most! I liked going on line knowing your written response would be there heading me in the right direction. I respect your skills and your candid explanation of the complexities of the English written language. I am recommending your class to our company! You do a wonderful job, Ann! Thanks!"
  • "I truly enjoyed the writing style due to its clarity and simplicity. Also I felt like I actually communicated with the teacher, face to face."
  • "I wanted you to know how much I enjoyed your Effective Business Writing course. I have benefited so much your knowledge and expertise. I have attended several workshops that addressed several of the topics we reviewed; none were as beneficial as this course. I enjoyed your honest opinions of our assignments and suggestions on how to improve. I have had a number of opportunities to apply what I have learned and have received more results/responses from my letters and memos! I also find writing tasks to be less difficult and strenuous as in the past. Thank you again for your assistance and knowledge! It is greatly appreciated."
  • "I was hesitant to take an on-line course, since I had always considered myself a classroom student and was not sure what to expect. I found your course easy to follow, flexible, fun, interesting and full of useful information. I also appreciated your comments, guidance and support. I have learned a lot,but I need to keep practicing to get better. It's already getting easier. Thank you again for your help."
  • "I was skeptical when I first registered to take this online course. I was not sure how much I would really learn from an online class, and how I would be able to improve my business writing skill. Since English is a second language to me, to be able to write like a native and a professional is a very difficult task in my opinion. During the last few weeks, your class approach, style, content and the techniques you taught us in class have sparkled my learning interest, and they have definitely helped me to gain a better understanding of how to write effectively. I now can say that I truly feel that I can do it too. Thanks for everything! This has been a wonderful experience for me."
  • "I would like to thank you for an excellent class that I have really enjoyed taking. To be honest, my former boss had me sign up for the course to polish my writing skills. When someone makes you take a class, you aren't always enthusiastic. But your fun approach and teaching style made me really enjoy this class. Your lessons were put together in a way that held my interest. Your writing style made it very easy to read and follow. I often felt like you were in my living room teaching me the lesson. Thank you for a great class!"
  • "My whole life I have struggled with writing, from grade school on. Throughout the years I have taken many business communication courses, and I am proud to say that your Effective Business Writing course was exactly what I was looking for. I needed a course that was not full of fluff and unwanted material, one that would get right to the heart of writing an effective letter to one of my clients. That is what this course has done for me. Your input from our assignments was always positive and greatly appreciated. Someday I hope to write as you do, or at least make enough to afford someone with your writing skills to write for me."
  • "Positive approach with positive results. I enjoyed Ann’s approach to the subject and the amount of details she included in each section. She offered plenty of clear examples and a great summary of each section. I enjoyed her professionalism in her responses and taking the time for each student to make sure everything has been explained. The best of all, I have developed an interest in writing. I now enjoy writing and working with the material I learned. It is a positive challenge that I am facing now. I can write better and I thrive to better my capability. My sincere thanks to Ann and her staff."
  • "Thanks, Ann, for this very positive experience of learning the writing process. You engaged us, me anyway, by your clear and concise approach, you very congenial manner, and your very positive attitude, particularly about each student's ability. You taught writing can be fun! I learned to save my critical skills for later. Let my creativity and instincts run amuck. I found thoughts I didn't know I had lurking in me! And then, scribbled all over my page, was my content! I never expected such results. That was one of the most pivotal and delightful lessons for me! Two other key concepts for me were: to write for the reader's benefit, not mine; and to take the "I, me, we" out of writing, the unintentional mistake in tone. Using these techniques, my writing became more focused, more manageable - more fun!"
  • "Thanks for a well thought out class. The information presented was very useful in my daily business life. This class has made my writing at work seem more professional and worthwhile. I have already started taking trhe next business writing course!"
  • "Thank you for a wonderful experience for my first internet class. Your honest replies are an important part of the class experience. I have always been one of those students that enjoyed not being singled out in a classroom, afraid of making a fool of myself. In a classroom such as this I could be myself without being self-conscious. I have learned many useful tips to become a better writer and if my promotion becomes a reality I will have many techniques to put to good use. I can also put these skills to good use with my church work. Thank you again Ann for all your constructive thoughts."
  • "Thank you for putting this class together. Although I wrote successful fundraising proposals for more than a year, I was able to pick up several tips from your class that will improve my writing. Your class was well-organized and easy to understand. The assignments were effective in reinforcing our learning. I also appreciate your feedback on the assignments. Thank you, again."
  • "Thank you. I enjoyed my first online course. I liked the freedom to pace myself."
  • "Thank you! This course was very useful."
  • "The company that I work for is trying to keep management personnel sharp, so they asked us to take a class that would help in our day to day routine. I am glad that I chose your class and was able get in because it was convenient and fun. The course was easy to follow and adequate time was given to complete the assignments. I will recommend this class to everyone. Thank you very much for your patience with an old guy."
  • "This course showed me that there is more to business writing than I realized. It had up to date standards and useful techniques. It also showed me my strong points and weak points."
  • "This is the best writing class I have ever taken! I had a difficult time writing in college, which has continued into my business career. I recently received a promotion, which requires me to email top-level executives. I would sit for hours just typing and deleting. Writing is not second nature yet, but you have given me valuable information to get me well on my way. I appreciate mostly your timely and honest feedback. I will definitely be recommending this class to others. Thank you for developing a class that works."
  • "This was a nice refresher course. I enjoyed the review in the grammar chapter."
  • "This was the best class of the three I took! I found Ann to be the most responsive to all my questions, assignments and true concern for my learning process. She is an tremendous asset to your institution and you should invite her to offer more courses! I love this course and will recommend it to everyone I know."
  • "This writing class is unmatched by any class I have ever taken-on line or in traditional classroom setting. I thoroughly enjoyed the instructor and everything she has done for us in this class. I wished to have a little bit more time with the discussion and the entire class. Best wishes to Ann and the college! Way to go!"
  • "Truly, one of the best courses I have ever taken. I say this as a university graduate."
  • "We have a Winner! The class is perfect for folks who want to refresh and enhance their writing skills. The methods are fun, creative, and instructive. There are so many helpful things: Printer friendly versions of the lessons are a convenient study guide and a valuable reference source; Discussion area is great for interaction and feedback; Quizzes and assignments help you evaluate yourself; Supplementary material exposes you to a wealth of additional information. The experience is challenging and fulfilling. This course is a real confidence builder!"
  • "You made a subject I thought would be boring - interesting and upbeat instead. Thanks for: lessons that were kept short, so they never felt like a chore; lessons that were designed to inspire thought instead of instill rules; introducing brainstorming techniques that add fun to routine tasks; a grammar & spelling refresher - we all need that from time to time; and for making my first online course a very nice experience. I'll be back for more. Good luck with your future courses. I'm sure all your students will have as much fun as I did. I highly recommend your course to anyone who is interested in better business writing skills."
  • "Your class in writing techniques is an eye-opener! My business contacts will benefit from your guidance for the rest of my career. You have concisely demonstrated how to communicate without worry of ending up in the round-file. I can only hope that other fence sitters jump in to learn: the Why, Who, What and How of writing; how to write with attitude; and the current and future states of email. Thank you so much for making this quick, painless, and worthwhile."
  • "Your class was fantastic! Your enthusiasm, well-organized approach, caring attitude, and effective teaching style all inspired me to become a better writer. You gave me valuable tools to improve my writing skills and instilled confidence in me that by exercising what you taught and with continued practice, I can communicate effectively. And it was all done in an atmosphere of fun. Perhaps most of all, you made me think. Again, thanks, and may all you give be returned to you a hundred fold."
  • "Your feedback throughout the class has been very helpful, especially the suggestions you made regarding my grammar issues. I must say my Tips Card is full of them! I look forward to using the Tips Card to ease my writing anxiety in the future. It has been a delight to be enrolled in your class."
  • "Your lesson plans and method of teaching is effective and helpful. I liked the way you "spoke" to me as a student in each chapter. Before taking this class, I dreaded writing - literally got a headache. Now I look forward to using all the techniques you taught in this course. Thank you for your insights and brilliant suggestions - I've actually been complimented a few times this month by people I write or email to. I'm even finding these new-found skills useful in conversations. You are the best and I hope that you'll conduct other classes on writing and communication."
  • "Your six week on-line course has provided more valuable information than eight years of higher education. Beyond the information it has provided motivation and confidence. Proceed to enlighten a few more students. (Not too many, as I do not like competition.)"
  • "Your writing course was excellent! The class has made me an improved writer and a critical reader. Although I need more practice, you have given me direction and an insight to writing I did not have before. Here are my thoughts on the different parts of the class: 1)Readings. They were well written, had interesting stories, statistics and quotes. 2)Quizzes. They were tougher than I thought! 3)Assignments. These were well thought out and pertained to the reading assignments. 4)Discussion. It was fun and helpful to see what other people wrote for their assignments. You gave good feed back and were ALWAYS so positive. Another thing I would like to emulate in my writing. Overall, the course has helped in many ways: I have improved my organization, focus on one topic, and my tone shows a positive attitude. Best of all, I no longer DREAD a writing project. This is the first time I have taken a course on line and I have nothing but good things to say. Being the mother of three small children, I was able to squeeze this in while my kids played, napped or were asleep for the night. It has motivated me to look into a masters program on line. Nice work, Anne!"
  • "You taught me more applicable writing skills and tips than any class I’ve ever attended. The lessons were short, useful, practical, and applicable to my daily written communications both personally and professionally. Your format using short chapters with multiples examples of the tips you provided in each lesson made the lessons powerful. I loved the fact you don’t agree with all the writing rules taught such as one-sentence paragraphs. Instead you’ve given me the tools to enjoy writing. I hope you will continue to share your joy of writing with others. You’re an excellent instructor with a natural talent at putting your students at ease and motivating each to do their best."
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